But, wait, there's more!
Every retailer has an after-holiday closeout sale. But we didn't want to look like every retailer. Instead of cheapening the brand and calling attention to excess inventory, we created an over-the-top campaign reminiscent of days when outrageous TV personalities were screaming in local TV spots. A series of nostalgic videos, emails and social posts rounded out a campaign that exceeded our sales goal by 50%.
