ROOT BEER PRODUCT & ACTIVATION

Root has pillars we tap into when building brand awareness. Things like good/safe driving, being easy and all-in-one-app, or being fair and not based on demographics. For this activation, it was all about safe driving. So we literally created our own formula of non-alcoholic Root Beer, packaged it and offered it during a 4th of July party (notoriously a dangerous time on the road) as a Root Beer float with Jeni’s ice cream. Download the app, show it to us, and enjoy a free ice cream float. Plus the packaging and copy was memorable and share-worthy.

Print Ad

A teaser in local papers and magazines. Check out the copy.

Packaging

We spent a lot of time perfecting this iconic look. And 7 taste tests to get the formula right. It had to be a new, fresh twist on old, archaic drink.

Detailed Activation

We made the entire experience engaging and fun, a full package around the drink itself. Even down to the details on the cornhole boards, always messaging and brand-on.